Grow
Longer, Thicker,
Grow Longer, Thicker,
Fuller-Looking
Fuller-Looking Lashes
Lashes

with Lash24® AM Primer + PM Serum

Subscribe & Save up to 30% Off
or Explore One-Time Purchase Options Below
Join 8,838+ Hair La Vie subscribers
1 Tube
every 2 months
Save 20%
You're Saving $10.00
$39
99
each
2 Tubes
every 4 months
Save 30%
You're Saving $30.00
Most Popular
$34
99
each
4 Tubes
every 8 months
Save 40%
You're Saving $80.00
Best Value
$29
99
each
OR
One-Time
Purchase
Market Price
Only $1.67 per day
Select Quantity
$49
99
each
You’ve Selected 2 Month Subscription View All Subscription Benefits (7)
Biggest Savings Locked In
Free U.S. Shipping on all Orders
Out-of-Stock Protection
Pause or Cancel any Time
You’ve Selected 4 Month Subscription View All Subscription Benefits (7)
Biggest Savings Locked In
Free U.S. Shipping on all Orders
Out-of-Stock Protection
Pause or Cancel any Time
You’ve Selected 6 Month Subscription View All Subscription Benefits (7)
Biggest Savings Locked In
Free U.S. Shipping on all Orders
Out-of-Stock Protection
Pause or Cancel any Time
You’ve Selected 8 Month Subscription View All Subscription Benefits (7)
Biggest Savings Locked In
Free U.S. Shipping on all Orders
Out-of-Stock Protection
Pause or Cancel any Time
You’ve Selected 12 Month Subscription View All Subscription Benefits (7)
Biggest Savings Locked In
Free U.S. Shipping on all Orders
Out-of-Stock Protection
Pause or Cancel any Time
1 Tube
every 2 months
Save 20%
You're Saving $10.00
$39
99
each
2 Tubes
every 4 months
Save 30%
You're Saving $30.00
Most Popular
$34
99
each
4 Tubes
every 8 months
Save 40%
You're Saving $80.00
Best Value
$29
99
each
OR
One-Time
Purchase
Market Price
Only $1.67 per day
Select Quantity
$49
99
each
Biggest Savings Locked In
Free U.S. Shipping on all Orders
Out-of-Stock Protection
Pause or Cancel any Time
You’ve Selected 2 Month Subscription
View All Subscription Benefits (7)
Biggest Savings Locked In
Free U.S. Shipping on all Orders
Out-of-Stock Protection
Pause or Cancel any Time
You’ve Selected 4 Month Subscription
View All Subscription Benefits (7)
Biggest Savings Locked In
Free U.S. Shipping on all Orders
Out-of-Stock Protection
Pause or Cancel any Time
You’ve Selected 6 Month Subscription
View All Subscription Benefits (7)
Biggest Savings Locked In
Free U.S. Shipping on all Orders
Out-of-Stock Protection
Pause or Cancel any Time
You’ve Selected 8 Month Subscription
View All Subscription Benefits (7)
Biggest Savings Locked In
Free U.S. Shipping on all Orders
Out-of-Stock Protection
Pause or Cancel any Time
You’ve Selected 12 Month Subscription
View All Subscription Benefits (7)
90-DAY MONEY-BACK GUARANTEE
NOURISH
The first 2-in-1 day & night lash serum providing continuous nourishment around-the-clock.
LENGTHEN
Each targeted formula helps promote visibly longer, denser & more youthful eyelashes
STRENGTHEN
Fortifying blend of clean, lash-enhancing ingredients support strong, healthy lashes.
BOOST
A surge of immediate, lasting moisture to the follicles promotes visibly thicker, fuller lashes.
REAL PEOPLE
REAL RESULTS
Day 1
Day 60
*Individual Results May Vary
*In exchange for their honest, unbiased reviews, the consumers in
this advertisement were compensated and received free product.
REAL PEOPLE
REAL RESULTS
I can wear my hair down, and I can go out and go in public or be even in my own home and feel comfortable, which is something that I did not have before. Getting used to the compliments is the hardest part for me and realizing that I'm not walking around with the same damaged hair that I have been for so long.
- DEBORAH O'BRIEN
*In exchange for their honest, unbiased reviews, the consumers in
this advertisement were compensated and received free product.
LUSH
BEAUTIFUL LASHES
AROUND THE CLOCK
Lash24® 's AM formula is a Length Boosting Primer that gives your lashes a fuller look by day. The PM serum is a Lash Enhancing Serum that helps condition during your body’s innate lash-growing process.
Each targeted formula contains three clinically studied lash ingredients—Capixl™, Widelash™, and Hairspa™—which were shown to help real people achieve longer, thicker-looking lashes. This patent-pending, 2-in-1 formula also contains lash heroes like:
  • check mark

    Volumizing Red Clover Extract

  • check mark

    Length-Promoting Peptides

  • check mark

    Follicle-Supporting Biotin

  • check mark

    Nourishing Silk Amino Acids

  • check mark

    Lash-Enhancing Keratin

  • check mark

    Conditioning Vitamin B5 (Panthenol)

  • check mark

    Hydrating Fruit Sugars

  • check mark

    Zero-Gravity Green Tea Stem Cells

*All individuals are unique. Your results will vary.
Get Visibly Longer,
Thicker Lashes
OR IT'S FREE
Hair La Vie's so confident you'll love Lash24®, that we offer a 90-day, risk-free money-back guarantee. If you're not completely satisfied after 3 months, we’ll give you your money back — no questions asked.
INSTANT GRATIFICATION
+ Long Lasting Results
Day 1
The AM Length Boosting Primer instantly adds visible length and density that last by day.
Month 1
Clinically studied WideLash™ promotes thicker, fuller-looking lashes in as little as 4 weeks.†
Month 2
After 8 weeks, Capixyl™ makes lashes appear up to 5x longer.*
Month 3 & Beyond
Consistency is key for lasting results. Snap before-and-after photos to see your gorgeous lash transformation!
† Based on a double-blind study of 30 subjects. Results will vary.
* Based on a placebo-controlled study with 17 subjects. Results will vary.
WHAT PEOPLE
ARE SAYING ABOUT Lash24®
  • "I definitely presumed that it would be like anything else out there on the market, something that would promise you results but not show them. But I noticed within a couple of weeks, it definitely was showing me results and just stronger overall lashes. People have pointed it out to me, asking if I'm wearing mascara even though I'm not!" Jen C.
  • "I had no idea I would experience such thick, lush lashes in under 90 days. Lash24 exceeded my expectations wildly, & my lashes can tell the story." Jennifer F.
  • "I've seen such amazing results so far after only two months of using it. The biggest change in my lashes I've seen is the length. They've gotten a lot more voluminous and denser. They really pop and make my eyes look really good." Stacey B.
  • "I don't need to wear falsies anymore. I don't need to wear mascara as often, and it's easy to do and it's a great formula. The fact that you put it on at night and in the morning, the dual formula, is really, really amazing. Lash24 really made me feel happier with my appearance." Sabina M.
*These consumers may be employed by the same company that owns Hair La Vie.
Lash24® is a clean lash formula providing root-to-tip nourishment around-the-clock for longer, fuller-looking lashes.
FREQUENTLY ASKED QUESTIONS

Frequently asked questions

Which order option is right for me?

For new customers, the two-tube option is the most popular. It comes with a four-month supply of both the AM Length Boosting Primer AND the PM Lash Enhancing Serum—giving you plenty of time to see the amazing results on your lashes. Longtime customers often choose the four-tube option because it offers the best value. That said, we're currently offering discounts on every order option so you can't go wrong.

How is Lash24® different from other lash serums?

Lash24® contains not one, but three clinically studied ingredients to help nourish your lash growth cycle. Plus, it’s the first dual day and night formula that provides continuous root-to-tip support for longer, fuller-looking lashes.

What key ingredients are in Lash24®?
  • Zero Gravity Green Tea Stem Cells - These vegan stem cells are cultured in zero gravity using NASA's patented technology. They feed your follicles to promote visibly longer lashes.

  • Capixyl™ - A combination of a signal peptide and red clover extract that creates noticeably thicker, fuller lashes in as little as 4 weeks.*

  • WideLash™ - A science-backed tripeptide fused to biotin that was shown to support longer-looking natural lashes in a clinical study.†

  • Hairspa™ - A patented hydrator made from naturally-occurring sugars that conditions lashes and delivers a surge of lasting moisture to the follicles.

  • Keratin - The same protein that makes up your hair and lashes, Keratin helps soften and condition lashes while providing antioxidant protection against environmental stressors.

  • Biotin - A powerful lash-building vitamin, added to visibly strengthen and lengthen lashes.

  • Silk Amino Acids - Protein-rich amino acids that lock in moisture to soften, condition, and protect lashes making them appear healthier, fuller, and longer.

  • Vitamin B5 (Panthenol) - Helps noticeably thicken, moisturize, and protect lashes from damage while amplifying luster and sheen

*Based on a placebo-controlled study with 17 subjects. Results will vary.

† Based on a double-blind study of 30 subjects. Results will vary.

How long will it take to see results?

Lash24® was designed to help you see visibly longer, fuller lashes in as little as 4-6 weeks when used as directed. Results vary by individual.

How do I use Lash24®?

Glide the invisible AM Length Boosting Primer along your lash strands each morning to boost visible thickness by day. Wear the primer alone or under mascara to prepare your lashes for a flawless mascara application.

Before bed, apply a thin line of the PM Lash Enhancing Serum at the base of clean lashes to support longer, fuller-looking lashes over time.

Use caution to avoid direct contact with the eye.

What are the full ingredients in Lash24®?

AM Formula: Purified Water, Propanediol, Glycerin, Silk Amino Acids, Hydrolyzed Keratin, Panthenol, Biotinoyl Tripeptide-1, Acetyl Tetrapeptide-3, Caprylic/Capric Triglyceride, Hydroxymethoxyphenyl Decanone, Sodium Hyaluronate, 3-Glyceryl Ascorbate, Lactitol, Xylitol, Sodium Stearoyl Lactylate, Camellia Sinensis (Green Tea) Leaf Culture Conditioned Media, Trifolium Pratense (Clover) Flower Extract, Panthenyl Hydroxypropyl Steardimonium Chloride, Dextran, Butylene Glycol, Polysorbate 20, Hydroxyethylcellulose, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Phenoxyethanol, Ethylhexylglycerin

PM Formula: Purified Water, Glycerin, Polysorbate 20, Propanediol, Hydroxyethylcellulose, Hydrolyzed Keratin, Panthenol, Biotinoyl Tripeptide-1, Acetyl Tetrapeptide-3, 3-Glyceryl Ascorbate, Silk Amino Acids, Sodium Hyaluronate, Camellia Sinensis (Green Tea) Leaf Culture Conditioned Media, Trifolium Pratense (Clover) Flower Extract, Panthenyl Hydroxypropyl Steardimonium Chloride, Lactitol, Xylitol, Butylene Glycol, Dextran, Tocopherol, Phenoxyethanol, Ethylhexylglycerin

Will Lash24® change the color of my eyes or my skin?

Our serums are wholesome, clean and free of harsh chemicals and hormones that typically cause discolorations.

Yes, I want visibly longer, fuller, & more youthful-looking eyelashes!