When we hear stories about women in history and their beauty routines, we often hear them mentioning argan oil. Often dubbed “liquid gold”, argan oil was even rumored to be one of Cleopatra’s secrets, used to clean and protect her hair. It seems like Cleo was onto something because we know now that argan oil is proven to make hair softer, silkier and shiner. This makes it the ideal conditioner!

Why, you ask?

Well, argan oil has a high content of vitamin A and E, fatty acids and antioxidants, as well as being loaded with linoleic acid and omega-6 fatty acids, all of which help replenish cells and encourage them to produce quality, healthy hair.

How does that help your hair?

The vitamin E naturally acts as a conditioning agent and antioxidant for hair. This makes it a great natural moisturizer and natural heat protectant. Argan oil increases hair’s elasticity, which in turns helps to prevent breakages and helps restore dull, lifeless hair. And because it’s lightweight, it absorbs easily and is non-greasy and non-irritating.

Argan oil is also amazing for dandruff and helping a dry scalp. This is because the essential fatty acids in the oil help reduce skin inflammation and prevent dryness.

Anything else Argan Oil can do?

Argan oil also helps prevent hair loss by ensuring that you don’t lose more follicles than you’re able to grow. Multiple studies on the oil’s effect on hair re-growth have found that because of its rich nutrient content it can stimulate the scalp to produce more hair.

And argan oil is non-irritating and actually helps reverse much of the damage done by artificial chemicals and treatments on hair.

Lucky for you, we saw the many beneficial uses of argan oil and included it as a main ingredient in our masque.

Our Hair La Vie Masque is formulated with 11 natural ingredients, including argan oil! We left out the frizz-causing SLS and parabens and made sure it's color safe. Apply our masque and get the strong, hydrated hair you deserve!