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This Privacy Policy describes our policies and procedures on the collection, use and disclosure of your information when you use the Service and informs you about your privacy rights and how the law protects you.

When you visit our Website, you may provide us with two types of information: personal information you knowingly choose to disclose that is collected on an individual basis and Website use information automatically collected as you and others browse our Website. We use your Personal Data and other information we automatically collect to provide and improve our Service. By using or accessing the Service, you agree to the collection and use of your information in accordance with this Privacy Policy.

Interpretation and Definitions

Interpretation

The words of which the initial letter is capitalized have meanings defined under the following conditions.

The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

Definitions

For the purposes of this Privacy Policy:

  • Account means a unique account created for you to access our Service or parts of our Service.

  • Affiliate means an entity that controls, is controlled by or is under common control with a party, where "control" means ownership of 50% or more of the shares, equity interest or other securities entitled to vote for election of directors or other managing authority.

  • Business, for the purpose of the CCPA (California Consumer Privacy Act), means the Company as the legal entity that collects Consumers' personal information and determines the purposes and means of the processing of Consumers' personal information, or on behalf of which such information is collected and that alone, or jointly with others, determines the purposes and means of the processing of consumers' personal information, that does business in the State of California.

  • CCPA means the California Consumer Privacy Act, a state statute intended to enhance privacy rights and consumer protection for residents of California in the United States.

  • Company (referred to as either "the Company", "we", "us" or "our" in this Agreement) means Beauty Science Group, Inc., DBA Hair La Vie, 385 S. Lemon Ave. Suite E134, Walnut, CA 91789.

  • Consumer, for the purpose of the CCPA, means a natural person who is a California resident. A resident, as defined in the law, includes (1) every individual who is in the USA for other than a temporary or transitory purpose, and (2) every individual who is domiciled in the USA who is outside the USA for a temporary or transitory purpose.

  • Cookies means small files that are placed on your computer, mobile device or any other device by a website, containing the details of your browsing history on that website among its many uses.

  • Do Not Track (DNT) means a concept that has been promoted by US regulatory authorities, in particular the U.S. Federal Trade Commission (FTC), for the Internet industry to develop and implement a mechanism for allowing internet users to control the tracking of their online activities across websites.

  • Personal Data means any information that identifies, relates to, describes or is capable of being associated with, or could reasonably be linked, directly or indirectly, with you.

  • Sale, for the purpose of the CCPA, means selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a Consumer’s Personal Data to another business or a third party for monetary or other valuable consideration.

  • Service means your visit to the Website and/or your purchase of something from us.

  • Service Provider means any natural or legal person who processes the data on behalf of the Company and refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used.

  • Third-party Social Media Service means any website or any social network website through which a User can log in or create an account to use the Service.

  • Usage Data means data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit), defined more fully below

  • Website means Hair La Vie’s website, accessible from https://hairlavie.com/

  • You or “you” means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you. Such information may include, but is not limited to:

  • Email address

  • First name and last name

  • Phone number

  • Address, State, Province, ZIP/Postal code, City

  • Payment and transaction data

  • Additionally, by using our Service you agree to our automatic collection of certain Usage Data

Usage Data,” collected automatically through the use of cookies and other web-based technologies. Usage Data may include information such as your device's Internet Protocol address (i.e., IP address), browser type, browser version, operating system and version, screen resolution, font, language, time zone, audio playback and device memory settings, the website you visited before you visited the Site, the pages of our Site that you visit and how much time you spend on each, the time and date of your visit, mouse movement, page clicks, field and form inputs, information that your browser sends when you visit our Service, routing and addressing data, and unique device identifiers and other diagnostic data.

When you access the Service by or through a mobile device, you agree to our automatic collection of certain “Mobile Data,” collected automatically through the use of cookie and other web-based technologies, including, but not limited to, the type of mobile device you use, your mobile device unique ID, the IP address of your mobile device, your mobile operating system, the type of mobile Internet browser you use, information that your browser sends whenever you visit our Service through a mobile device, unique device identifiers and other diagnostic data including the Usage Data listed above.

Information from Third-Party Social Media Services

he Company allows you to create an account and log in to use the Service through the following Third-party Social Media Services (which may be changed or updated):

  • Google

  • Facebook

  • Twitter

If you register through or otherwise grant us access to a Third-Party Social Media Service, or if you visit the Website, you agree that we may collect your Personal Data that is already associated with Your Third-Party Social Media Service's account.

You may also have the option of sharing additional information with the Company through your Third-Party Social Media Service's account. If you provide such information and Personal Data, during registration or otherwise, you are giving the Company permission to use, share, and store it in a manner consistent with this Privacy Policy.

Tracking Technologies and Cookies

We use Cookies and similar web-based tracking technologies to track your activity on our Service and store certain information. We use tracking technologies such as beacons, tags, pixels, and scripts to collect and track information and to improve and analyze our Service.

We use both "persistent" or "session" Cookies. Persistent Cookies remain on your personal computer or mobile device when you go offline, while session Cookies are supposed to be deleted when you close your web browser.

We use both session and persistent Cookies for following purposes and other purposes laid out by this Privacy Policy:

Necessary / Essential Cookies
Type: Session Cookies
Administered by: Us
Purpose: These Cookies are essential to provide you with services available through the Website and to enable you to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these Cookies, the services that you have asked for cannot be provided, and we only use these Cookies to provide you with those services.

Cookies Policy / Notice Acceptance Cookies
Type: Persistent Cookies
Administered by: Us
Purpose: These Cookies identify if users have accepted the use of cookies on the Website.

Functionality Cookies
Type: Persistent Cookies
Administered by: Us
Purpose: These Cookies allow us to remember choices you make when you use the Website, such as remembering your login details or language preference. The purpose of these Cookies is to provide you with a more personal experience and to avoid you having to re-enter your preferences every time you use the Website.

Tracking and Performance Cookies
Type: Persistent Cookies
Administered by: Third-Parties
Purpose: These Cookies are used to track information about traffic to the Website and how users use the Website. The information gathered via these Cookies may directly or indirectly identify you as an individual visitor. This is because the information collected is typically linked to a pseudonymous identifier associated with the device you use to access the Website. We may also use these Cookies to test new advertisements, pages, features or new functionality of the Website to see how our users react to them.

Third Party Cookies and Web-Based Tracking Technologies

When you visit our Website, log in to or register with our Service, or open an email from us, cookies, pixels, ad beacons, and similar web-based tracking technologies may be used by us or our online data partners or vendors to associate these activities with information they or others have about you, including your email address, IP Address, and other Personal Data. You agree through your use of our Service that we (or Service Providers on our behalf) may send communications and marketing to these email addresses.

Use of Your Personal Data

The Company may use your Personal Data for the following purposes and any purpose consistent with this Privacy Policy:

  • To provide and maintain our Service, including to monitor the usage of our Service.

  • To manage Your Account: to manage your registration as a user of the Service. The Personal Data you provide can give you access to different functionalities of the Service that are available to you as a registered user.

  • For the performance of a contract: the development, compliance and undertaking of the purchase contract for the products, items or services you have purchased or of any other contract with us through the Service.

  • To contact You: To contact you by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application's push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.

  • To provide You with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or inquired about unless you have opted not to receive such information.

  • To manage Your requests: To attend and manage your requests to us.

We may share your personal information in the following situations and others consistent with uses described in this Privacy Policy:

  • With Service Providers: We may share your personal information with Service to monitor and analyze the use of our Service, to show advertisements to you to help support and maintain our Service, to contact you, to advertise on third party websites to you after you visited our Service or for payment processing.

  • For Business Transfers: We may share or transfer your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of our business to another company.

  • With Affiliates: We may share your information with our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include our parent company and any other subsidiaries, joint venture partners or other companies that we control or that are under common control with us.

  • With Business Partners: We may share your information with our business partners to offer you certain products, services, advertisements, or promotions.

  • With other users: when you share personal information or otherwise interact in the public areas with other users, such as by registering through a Third-Party Social Media Service, such information may be viewed by all users and may be publicly distributed outside.

Retention of Your Personal Data

The Company may retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), to resolve disputes, to enforce our legal agreements and policies, and for other reasons consistent with this Privacy Policy.

The Company may also retain Usage Data and Mobile Data for internal analysis purposes.

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company's operating offices and in any other places where the parties involved in the processing are located. Your information may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction. Your consent to this Privacy Policy represents your agreement to that transfer.

The Company will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organization or a country without adequate controls in place regarding the security of your data and other personal information.

Disclosure of Your Personal Data

We may disclose your Personal Data in the following ways and as otherwise set forth by this Privacy Policy:

Business Transactions

If the Company is involved in a merger, acquisition or asset sale, your Personal Data may be transferred. We will provide notice before your Personal Data is transferred and becomes subject to a different Privacy Policy.

Law enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Other legal requirements

The Company may disclose your Personal Data in the good faith belief that such action is necessary to:

  • Comply with a legal obligation

  • Protect and defend the rights or property of the Company

  • Prevent or investigate possible wrongdoing in connection with the Service

  • Protect the personal safety of Users of the Service or the public

  • Protect against legal liability

Security of Your Personal Data

The security of your Personal Data is important to us but no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

Analytics

We may use third-party Service Providers to monitor and analyze the use of our Service and for other reasons consistent with this Privacy Policy. For example:

  • Google Analytics

    Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network. For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy?hl=en

Email Marketing

We may use your Personal Data to contact you with newsletters, marketing or promotional materials and other information that may be of interest to you. You may opt-out of receiving any, or all, of these communications from us by following the unsubscribe link or instructions provided in any email we send.

We may use third-party email marketing Service Providers to manage and send emails to you.

Behavioral Remarketing

The Company uses remarketing services to advertise on third party websites to you after you visited our Website. We and our third-party vendors use cookies and other web-based tracking technologies to inform, optimize and serve ads based on your past visits to our Service. For example:

  • Bing Ads Remarketing

    Bing Ads remarketing service is provided by Microsoft Inc.

    You can learn more about the privacy practices and policies of Microsoft by visiting their Privacy Policy page: https://privacy.microsoft.com/en-us/PrivacyStatement

  • Facebook

    Facebook remarketing service is provided by Facebook Inc.

    You can learn more about interest-based advertising from Facebook by visiting this page: https://www.facebook.com/help/164968693837950

    For more information on the privacy practices of Facebook, please visit Facebook's Data Policy: https://www.facebook.com/privacy/explanation

  • Pinterest

    Pinterest remarketing service is provided by Pinterest Inc.

    You can learn more about the privacy practices and policies of Pinterest by visiting their Privacy Policy page: https://about.pinterest.com/en/privacy-policy

Payments

We may provide paid products and/or services within the Website. In that case, we may use third-party services for payment processing (e.g. payment processors).

We will not store or collect your payment card details. That information is provided directly to our third-party payment processors whose use of your personal information is governed by their Privacy Policy. Examples of those third-party payment processors are:

  • PayPal
    Their Privacy Policy can be viewed at https://www.paypal.com/webapps/mpp/ua/privacy-full

  • Braintree
    Their Privacy Policy can be viewed at https://www.braintreepayments.com/legal/braintree-privacy-policy

Usage, Performance and Miscellaneous

We may use third-party Service Providers to provide better improvement of our Service. For example:

  • Invisible reCAPTCHA

    We use an invisible captcha service named reCAPTCHA. reCAPTCHA is operated by Google.

    The reCAPTCHA service may collect information from you and from your device for security purposes.

    The information gathered by reCAPTCHA is held in accordance with the Privacy Policy of Google: https://www.google.com/intl/en/policies/privacy/

  • FreshDesk

    FreshDesk is a customer support software. The service is operated by Freshworks, Inc.

    FreshDesk service may collect information from your device.

    The information gathered by FreshDesk is held in accordance with its Privacy Policy: https://www.freshworks.com/privacy/

CCPA Privacy

Your Rights under the CCPA

Under this Privacy Policy, and by law if you are a resident of California, you have the following rights:

  • The right to notice. You must be properly notified which categories of Personal Data are being collected and the purposes for which the Personal Data is being used.

  • The right to access / the right to request. The CCPA permits you to request and obtain from the Company information regarding the disclosure of your Personal Data that has been collected in the past 12 months by the Company or its subsidiaries to a third-party for the third party’s direct marketing purposes.

  • The right to say no to the sale of Personal Data. You also have the right to ask the Company not to sell your Personal Data to third parties. You can submit such a request by visiting our "Do Not Sell My Personal Information" section or web page.

  • The right to know about Your Personal Data. You have the right to request and obtain from the Company information regarding the disclosure of the following:

    The categories of Personal Data collected

    The sources from which the Personal Data was collected

    The business or commercial purpose for collecting or selling the Personal Data

    Categories of third parties with whom we share Personal Data

    The specific pieces of Personal Data we collected about you

  • The right to delete Personal Data. You also have the right to request the deletion of your Personal Data that has been collected in the past 12 months.

  • The right not to be discriminated against. You have the right not to be discriminated against for exercising any of your Consumer's rights, including by:

    Denying goods or services to you

    Charging different prices or rates for goods or services, including the use of discounts or other benefits or imposing penalties

    Providing a different level or quality of goods or services to you

    Suggesting that you will receive a different price or rate for goods or services or a different level or quality of goods or services.

Exercising Your CCPA Data Protection Rights

In order to exercise any of your rights under the CCPA, and if you are a California resident, you can call us from the toll free number on the support page or go to https://hairlavie.com/page/CAResidents.

The Company will disclose and deliver the required information free of charge within 45 days of receiving your verifiable request. The time period to provide the required information may be extended once by an additional 45 days when reasonably necessary and with prior notice.

Do Not Sell My Personal Information

We do not sell personal information. However, the service providers we partner with (for example, our advertising partners) may use technology on the Service that "sells" personal information as defined by the CCPA.

If you wish to opt out of the use of your personal information for interest-based advertising purposes and these potential sales as defined under CCPA, you may do so by following the instructions below.

Please note that any opt out is specific to the browser you use. You may need to opt out on every browser that you use.

Website Opt-Out

You can opt out of receiving ads that are personalized as served by our Service Providers by following our instructions presented on the Service:

  • From our "Cookie Consent" notice banner

  • From our "CCPA Opt-out" notice banner

  • From our "Do Not Sell My Personal Information" notice banner

  • From our "Do Not Sell My Personal Information" link

The opt out will place a cookie on your computer that is unique to the browser you use to opt out. If you change browsers or delete the cookies saved by your browser, you will need to opt out again.

Mobile Device Opt-Out

Your mobile device may give you the ability to opt out of the use of information about the apps you use in order to serve you ads that are targeted to your interests:

  • Choose "Opt out of Interest-Based Ads" or "Opt out of Ads Personalization" on Android devices; and

  • Choose "Limit Ad Tracking" on iOS devices

You may also stop the collection of location information from your mobile device by changing the preferences on your mobile device.

"Do Not Track" Policy as Required by California Online Privacy Protection Act (CalOPPA)

Our Service does not respond to Do Not Track signals.

However, some third-party websites do keep track of your browsing activities. If you are visiting such websites, please set your preferences in your web browser to inform those websites that you do not want to be tracked. You can enable or disable DNT by visiting the preferences or settings page of your web browser.

Children's Privacy

Our Service is not for use by anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If you are a parent or guardian and you are aware that your child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from anyone under the age of 13 without verification of parental consent, we take steps to remove that information from our servers.

We also may limit how We collect, use, and store some of the information of Users between 13 and 18 years old. In some cases, this means We will be unable to provide certain functionality of the Service to these users.

If we need to rely on consent as a legal basis for processing your information and your country requires consent from a parent, we may require your parent's consent before we collect and use that information.

Links to Other Websites

Our Service may contain links to other websites that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third-party sites or services.

Changes to this Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, you can contact us:

  • By visiting this page on our website: https://hairlavie.com/page/CAResidents

  • By phone number: 888.588.0068