Summer is in full swing! Say hello to long days at the beach, balmy nights, and… straw-like hair?

Unfortunately so! Many of our favorite hot-weather pastimes can wreak havoc on your hair. For those in humid spots, soaring muggy temperatures can leave you a frizzy and sweaty mess.

Taking a vacation to the coast? Salt water can make hair feel thirsty. Lounging poolside? Chlorine can leave you with green-tinted, brittle locks. Even sipping icy drinks under the sun’s powerful UV rays can strip the life out of your hair too. So, aside from hibernating indoors, what can we do?

Well, damaged hair has a porous outer cuticle, and regular shampooing and conditioning aren't enough to repair it. Given the toll summer fun can have on your tresses, you’ll need a quick and effective remedy that will revive your strands — you’ll need a hair mask.

To maintain your hair and scalp throughout warmer months, we’ll look at the benefits of using a hair mask.

Why hair masks? 

Just like you’d use a hydrating face mask for an intensive, deep conditioning facial treatment, a hair mask works similarly to replenish and rejuvenate your hair. As we spend more time outdoors, our hair is subjected to additional breakage — increased exposure to UV rays, pollutants, salt, and chlorine — and this all requires extra conditioning.

For a quick DIY option, you can slather your strands with any emollient oil. It’s simplistic and will push hydration into your hair. However, it’s a missed opportunity to strengthen. Plus, it can also be difficult to remove as it doesn’t rinse out easily, and it will weigh your hair down, making it fall flat.

Instead, we suggest our Hair La Vie Mask formulated with nutrient-dense avocado oil, keratin to strengthen, and bamboo extract to boost elasticity. It rinses away completely clean and leaves your hair silky smooth and feeling fuller.

Our Hair La Vie Mask also nourishes the hair roots. When it comes to hair treatment, it’s important not to neglect the scalp. Styling products, sweat, and flakes can block your hair follicles, prevent new growth, and diminish your overall hair wellness.

Overuse of clarifying shampoos can strip the hair of its natural oils. We recommend you replenish hair roots and scalp with our formulation of argan and coconut oil, rich in vitamin E, to help circulation. Meadowfoam seed promotes hair growth and nourishes the roots with vitamins C, oleic acid, and linoleic acid – all found in our revitalizing Hair La Vie Mask.

How to properly apply a hair mask

Setting aside five to ten minutes a week is all you need to keep your locks looking shiny and strong through Labor Day.

The Hair La Vie Mask works best on wet hair, so use it in the shower or bath. Turn off the water, and apply, paying close attention to your ends. Once the mask has been evenly applied throughout your hair, gently massage the mask into your scalp if needed.

Cover your hair with a shower cap and wrap a towel around your head. This keeps the mask from dripping but also mimics a hot oil treatment at the spa.

Leave the mask on for at least 5 minutes. We invite you to take this time to relax and unwind, taking in the refreshing, clean fragrance with notes of vanilla, sandalwood, coconut milk, and rose.

Rinse thoroughly with gently warm water. Finish with an extra rinse of cool water to seal the hair cuticle and boost hair shine.

Final thoughts

We love to pamper ourselves with extra moisture once a week. After a few weeks, you’ll notice hair that appears more lustrous and resilient. You’ll be ready to show off your shimmering strands, and bask in the sun.

So don’t let dehydration and brittle hair deter you from living your best life this summer, you’ve earned your time to shine! Let’s enjoy the carefree days of summer again – Hair La Vie’s got you covered.