It’s a new year and a great time to freshen up our beauty looks. While some of us go full glam day to day, many of us live for a minimal “no-makeup” make-up vibe that requires a minute or less without batting an eye. One beauty tip we can all agree on? Having luscious and full lashes is a sure way to naturally feel like your best self! 

However, not all have been blessed by the lash goddess — some may find sparse thinning lashes from years of curling, extensions, and adhesives. If yours could use a little love, why not treat them the same way you would haircare and skincare — with a unique conditioning serum packed with nutrients for softer and thicker lashes!

What is Lash24?

Hair La Vie’s Lash24 is a topical lash serum with dual-acting AM and PM formulas, providing 24 hours of continuous nourishment. It’s a super-effective blend of peptides and botanical extracts for healthier lashes.

The formula works three ways to enhance lashes both instantly and over time by first conditioning fragile lashes, then acting as a thickening lash primer, and finally by delivering potent length-boosting nutrients to the lash line.  

The Conditioning PM Formula softens and works overnight to help promote visibly longer, thicker lashes while you get your beauty sleep, and the Lightweight AM Formula supports all-day length.

How does Lash24 work?

Each formula uses clinically studied, naturally-derived ingredients that work both day and night to give you visibly denser and more youthful-looking eyelashes.

AM Formula

You can effortlessly swipe on the invisible AM Formula each morning to wake up the eyes and support length during the day while it also works as a thickening lash primer. It can be worn alone or under mascara for instantly enhanced length and volume.

PM Formula

The PM Formula is deep conditioning and will improve lashes with continuous use. After cleansing skin, apply a thin line of serum along the roots of the eyelashes every night before bed. Think of it as the final step in your nighttime routine.

Key ingredients

Red clover extract

Red clover extract is known to help smooth, soften, and add volume to the hair fibers. It creates noticeably thicker, fuller lashes in as little as one month.*

*Based on a placebo-controlled study with 17 subjects. Results will vary.

Keratin

The same protein that makes up your hair, lashes, skin, and nails, Keratin supports the overall health of your hair, helps strengthen vulnerable wispy lashes, and provides antioxidant protection against environmental stressors. It also encourages length and luster.

Biotin

Also known as vitamin B7, it is a powerful lash-building nutrient shown to visibly strengthen and lengthen lashes. It can promote hair and lash thickness and shine. It also encourages normal Keratin production for stronger lashes.

Silk amino acids

Protein-rich amino acids lock in moisture to soften, condition, and protect, making lashes instantly appear healthier. It can also add elasticity to brittle and sparse lashes.

Vitamin B5

Vitamin B5 is a vital vitamin for healthy hair. It helps strengthen and nourish hair follicles to promote healthy hair. In addition to that, this vitamin is responsible for increasing hydration and water content in hair.

Final thoughts

If eyes are a window to the soul, then awaken and rejuvenate yours! For a youthful boost, transform tired eyes with thicker, fluffier lashes.

Chances are, you’re already benefiting from using scientifically formulated clean beauty ingredients throughout your haircare and selfcare routines. So this year, pamper yourself head to toe!

Many of the same potent peptides and nutrients that support hair on the scalp are formulated specifically for the often overlooked, delicate eye area and lash line. Lash24 will instantly hydrate, soften, condition, and deliver nutrients right to the follicles. It takes just 10 seconds, morning and night, to feel flirtier and look polished with your own lashes. So, give your eyelashes the TLC they need to thrive and flourish.